Just imagine if you were trying to drive somewhere and your GPS only gave you 20% of the directions you needed. Is it any wonder that the client’s campaigns weren’t going anywhere? Once we had good data, however, we were finally able to start making real progress. We could see which keywords, ads and campaigns were driving conversions and use that data to make meaningful optimizations to their account. As a result, we cut their cost per conversion by about 20% and more than doubled conversion volume. But none of that would have been possible without effective end-to-end tracking.
If we hadn’t taken the time to set their whatsapp database tracking up correctly, the client would have kept investing in the wrong things and ended up losing more and more money. It was only with the right tracking setup that they were able to get their campaigns (and company) back on course. Misdirected Ad Spend True end-to-end tracking doesn’t stop with conversions, though. If you aren’t tracking everything from click-to-close, you can still end up making decisions based on bad data. For example, one client came to us because they just couldn’t seem to make their campaigns profitable.
They were tracking conversions effectively, but no matter what they tried, they just couldn’t get the results they needed. They’d even increased their budget by 30%, only to discover that if you don’t make money on a sale, it doesn’t matter whether you have 100 sales or 130 sales—you still won’t make money! On paper, their situation didn’t make much sense. In the past 90 days, they had gotten almost 100,000 clicks and their conversion rate was 17.44%. I don’t know about you, but most of the clients we work with would be thrilled at those results. But, it isn’t end-to-end tracking until you account for sales.