Enterprise SMS applications are primarily focused on CRM and text message service delivering highly targeted service messages such as parcel-delivery alerts, real-time notification of credit/debit card purchase confirmations to protect against fraud, and appointment confirmations. Another primary source of growing A2P message text message service volumes is two-step verification (alternatively referred to as 2-factor authentication) processes whereby users are text message service delivered a one-time passcode over SMS and then are asked to enter that passcode online in order to verify their identity.
A text message is a big revenue earner in the mobile industry today in Nigeria and in the diaspora. People text message services love to text and so is money being made by those who are involved in the text messaging business. According to fastwebSMS.com, over 15 billion text messages are sent yearly in Nigeria. The number is still text message service growing as the country's teledensity moves into the 60 and 70 million text messaging subscribers. And since people love text messaging, both to send and receive, it's growing into one of the most powerful market platforms in the text message service world after the internet.
Now, not only do ordinary subscribers love text messaging, big and powerful text message service organizations have come into the foray, using text messaging as a marketing tool to reach millions of telephone subscribers quicker, cheaper, and directly with their advertising promotions. Now with bulk messaging tools online hundreds of GSM subscribers are reached with the same message with the stroke of a button saving time energy and company text message service resources that are usually wasted in the old and conventional ways of advertising. On this discovery, hundreds of millions of naira would be spent by small, medium, and large companies in SMS adve5rtising, marketing, and promotion. Apart from the popularity of SMS as a quicker, cheaper, personal means of publicity it has more text message service uses in every business.