Starting from the recent situation of the education executive list industry, I will discuss with you how to do a free open class with a high conversion rate from three levels: breaking the situation for free courses, planning, and doing a good job of high-conversion executive list free open courses. 1. The whole process of 14-day planning of free open classes is sorted out Many teachers think that the effect of transformation depends on the talent of the lecturer and the free play of the teacher, but this is not the case.
Preparation period before class Including topic executive list selection planning, material preparation and packaging promotion, the purpose is to attract accurate crowds to the greatest extent, and at the same time make preparations for the sale of courses. 2. In-class teaching design period It includes seven links: content structure design, course main line content, teaching executive list method polishing, marketing embedding, teacher personal charm, transformation interaction design and process verbatim draft.
The main purpose is to ensure course experience and executive list teaching effect through teaching and course design. and pinning effects. We need to make two points clear: Selling is not the last advertisement promotion and price reduction lecture of the executive list course. Selling should be carried out throughout the course; The underlying logic of successfully selling a course product is to understand the needs of users and meet the needs of users, to win sales and achieve win-win sales, rather than course promotion and sales.