Expressing their photos to participate in the following month's survey. The users are the protagonists of the entire process: first by sending their photos and then by voting for the best image. The recognition consists in finding one's own photo competing in the monthly survey, but also – if voted for – in becoming the protagonist for a month of the company social media cover through one's own image. User Generated Content Garda Trentino Also on Instagram, the brand rewards users who share their shots with the GardaTrentino tag, sharing them on official channels and mentioning the author of the original photo; the same also happens on Twitte.
Furthermore, on the site there is a social wall that Latest Mailing Database shows all the contents shared with the official tag. How to get User Generated Content from your users To in turn obtain excellent User Generated Content it is first of all necessary to create new opportunities for the creation of the contents themselves: to make simple but captivating proposals, which are capable of enticing users to show their creations and to share them with the company, stimulating the desire to be included in his communication.
We must not forget that the basis of the UCG is the relationship that the company establishes with its public and which it nourishes on a daily basis through interaction. In conclusion, using User Generated Content in your digital marketing strategy means taking into account an enormous resource for the company, which is transformed into content created by users for users , in a continuous process of satisfying the needs of the public and co-creation of your own communication. Are you interested in the topic? Continue to follow us and subscribe to the newsletter so you don't miss the next posts! Clare Ruggeri Copywriter and social media manager, I like to tell what I learn.