Content:a short guide to proper keyword Gambling Email Address researchsensitizationmost people think of outreach as something you do after creating content to promote it.They are not wrong. But it can also be an extremely valuable tool at the ideation stage. The process is similar to outreach used for promotion. You:create a list of people you think might be interested in your idea.Contact them and tell them about your idea (usually via email).Ask them Gambling Email Address if they would be interested in reading an article about it.If you get even a few yes answers, chances are you're a winner. Plus, you've already kicked off your promotion by finding people who are interested - and likely to share it for you when it's over.Ask people around youthis one is so simple it's almost not worth mentioning, but since so many marketers ignore it, I'm going to mention it anyway.Before going ahead with an idea, ask people around you what they think. It can be colleagues
Or clients. It can even be friends or family Gambling Email Address members if they know your niche well enough to be able to give an informed opinion.Don't overthink this one. You don't need to discuss your idea in detail. A quick “does this sound like something you would like to read” and a yes or no should suffice.Refine the idea to make it the best it can behave you heard of 10x content?It's something I talk about a lot, although rand fishkin invented the idea. You can check out the whiteboard friday in which 10x content was first mentioned here.If you Gambling Email Address prefer to have a summary, 10x content means content 10 times better than anything else currently ranking for that topic.Basically, if you want to give your content the best chance of success, you need to make sure it's better than anything out there. Making this happen should play an important role in your ideation and research process.Here's how:find the topic you want to write
About.You may need to broaden or refine Gambling Email Address your search to get the results you need. For example, following this process for this article, I might broaden the topic by searching for “why content marketing fails”.Open each of the articles listed on the first page of the search results.This assumes that all results are relevant. If not, skip the irrelevant ones and move on to the second page of results. You can also modify your search Gambling Email Address expression.Read each article carefully.Write down their best points.Write an article that incorporates all of these elements.And more.Even if you choose not to follow this method exactly, you can learn a valuable lesson: researching your idea properly is an important part of the ideation