Dismantling small units one is to split the unit price from the large unit to the small unit. Gyms like to attract customers with an average of only xx yuan per day. If you like to eat seafood, you may have encountered some shops that charge xx yuan/50g for fish. The purpose of breaking down into small units is to make the goods look less expensive and to improve consumers' shopping motivation. Ant huabei also used this technique to show everyone the daily interest rate instead of the annual interest rate. After reading the article, you can calculate the annual interest rate of the ant huabei installment.
After the calculation, is it a shock? Dismantling process another way is to disassemble by process. In the seafood market, many restaurants do not have seafood. Customers need to buy seafood and bring it to the store for processing. Customers pay for special email list the seafood and also pay the restaurant a processing fee. But customers often see the money as two rather than one expense, and the merchant also achieves the purpose of making the product look less expensive. Deposit mechanism the deposit mechanism can play a role in screening users with high willingness to pay and assisting companies in judging product pricing.
Filter users friends who have organized a sharing meeting should have encountered such a problem: in a free experience sharing meeting, the number of people present may only be 60% of the number at the time of registration; among the people present, those who are really worthy of your continued operation and mining value may be and only 20%. A nominal deposit will solve this problem. Whether it's 9.9 or 19.9, collecting a deposit can filter out those who are really interested. The probability that these people are willing to pay for you is high, and it is worth your effort to continue operating.