Try to select as many categories as possible that are relevant to your business. Are you unsure which categories suit you best or which actually deliver the best performance? That is not always obvious either. It might be smart just to see how your competitors are doing this. Unfortunately, with them you only have insight into the selected primary category, not into the other selected categories. Or maybe? GMB spy offers a solution. Sounds exciting huh? How do you use this? Search for certain keywords for which you want your business profile to be found locally. Then see which competitors outperform you in Google Maps and/or Google Local Pack.
Apparently they have their affairs in order somewhere better than you, because they are shown above you. To find out what that is, click on their company profile and activate the GMB spy extension. You will then see all selected categories of this job function email list competitor and you can also test this on your Company Profile. For Google Business Profile Competitor Categories 2. Make yourself visible in the service areas where you are not yet In order to be found with your Business Profile on Google, it is very important that you are relevant to the person who does the search.
Relevant not only means that your business must match the search (if someone is looking for a shoe store, you must of course sell shoes), but also that you are located in the area where the search is made, or what is being searched for. The closer your business comes to that, the more relevant you are in the eyes of Google. This increases the chance that you will be shown. Google itself says about this: In your company profile you can communicate to customers where your company makes deliveries or offers services. You do this under Service area within the Information section. Add as many areas as possible to this.